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Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle

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Author(s): Manfred Bruhn , Heribert Meffert

Publication date (Print): 2012

Publisher: Gabler Verlag

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ISBN (Print): 978-3-8349-3660-8

ISBN (Electronic): 978-3-8349-3661-5

Publication date (Print): 2012

DOI: 10.1007/978-3-8349-3661-5

SO-VID: 90a3253f-cfb2-43c9-a36d-66321edc4bc3

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Operatives Dienstleistungsmarketing
Authors: Heribert Meffert, Manfred Bruhn, Karsten Hadwich

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