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Strategic Marketing of Higher Education in Africa
monograph
Editor(s):
Emmanuel Mogaji
,
Felix Maringe
,
Robert Ebo Hinson
Publication date
(Online):
January 20 2020
Publisher:
Routledge
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SciELO South Africa
Author and book information
Book
ISBN (Electronic):
9780429320934
Publication date (Online):
January 20 2020
DOI:
10.4324/9780429320934
SO-VID:
c9c25ea5-60fe-4d23-b4d7-50ac63cd6b41
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Book chapters
pp. 1
Introduction
pp. 11
Marketisation in African universities in an era of decolonisation
pp. 26
An integrative model for marketing higher education in Africa
pp. 45
Digital marketing of higher education marketing in Africa
pp. 59
Exploring the harmful effect of informational dissonance on students’ recruitment
pp. 77
Higher education marketing communications in the digital era
pp. 96
Social media for universities’ strategic communication
pp. 116
Social media for universities’ strategic communication
pp. 136
Digital marketing communication strategies for private universities in South Western Nigeria
pp. 158
University reputation management
pp. 176
Analysis of African universities’ corporate visual identities
pp. 205
Leveraging universities’ value through branding
pp. 221
Marketing higher education in Africa
pp. 238
Conclusion
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