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Electing the President, 2004 : The Insiders' View
edited_book
Editor(s):
Kathleen Hall Jamieson
Publication date:
January 01 2006
Publisher:
University of Pennsylvania Press
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Book
ISBN (Electronic):
9780812204810
Publication date:
January 01 2006
DOI:
10.9783/9780812204810
SO-VID:
c65ce1f9-56b8-4e0d-a38f-553e55413a48
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Book chapters
pp. i
Frontmatter
pp. v
Contents
pp. vii
Preface
pp. 1
Introduction
pp. 7
Campaign Timeline and Charts
pp. 21
Chapter 1 Campaign Organization and Strategy
pp. 39
Chapter 2 Advertising
pp. 84
Chapter 3 Polling: Decisive Moments and Audiences
pp. 114
Chapter 4 Debate Strategy and Effects
pp. 140
Chapter 5 The Press/Campaign Relationship
pp. 175
Chapter 6 Republican Spenders
pp. 209
Chapter 7 Democrat Spenders
pp. 241
Participants
pp. 245
Index
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