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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig-Thurau, Kevin Gwinner, Gianfranco Walsh … (2004)

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The limited capacity model of mediated message processing

A A Lang (2000)

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What Makes Online Content Viral?

Jonah Berger, Katherine Milkman (2012)

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Publication date (Print): 2016

Publication date (Online): September 15 2015

Pages: 321-352

DOI: 10.1007/978-3-531-18916-1_15

SO-VID: 9560a4ac-4fbb-46bb-a3e3-591361c10bb2

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Most cited references 62

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

The limited capacity model of mediated message processing

What Makes Online Content Viral?

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