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Conjoint Measurement
other
Editor(s):
Anders Gustafsson
,
Andreas Herrmann
,
Frank Huber
Publication date
(Print):
2007
Publisher:
Springer Berlin Heidelberg
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Author and book information
Book
ISBN (Print):
978-3-540-71403-3
ISBN (Electronic):
978-3-540-71404-0
Publication date (Print):
2007
DOI:
10.1007/978-3-540-71404-0
SO-VID:
f33565aa-71ea-46e3-b5fc-d3a9894acb27
License:
http://www.springer.com/tdm
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Book chapters
pp. 3
Conjoint Analysis as an Instrument of Market Research Practice
pp. 31
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price
pp. 47
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data
pp. 67
A Comparison of Conjoint Measurement with Self-Explicated Approaches
pp. 77
Non-geometric Plackett-Burman Designs in Conjoint Analysis
pp. 93
On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results
pp. 113
Evolutionary Conjoint
pp. 133
The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis
pp. 145
A Multi-trait Multi-method Validity Test of Partworth Estimates
pp. 167
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods
pp. 199
Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications
pp. 231
Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design
pp. 259
The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis
pp. 273
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages
pp. 295
Latent Class Models for Conjoint Analysis
pp. 321
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis
pp. 347
Dealing with Product Similarity in Conjoint Simulations
pp. 363
Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling
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