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      Strategic Customer Management : Integrating Relationship Marketing and CRM 

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      Cambridge University Press

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          The Commitment-Trust Theory of Relationship Marketing

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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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              Users of the world, unite! The challenges and opportunities of Social Media

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                Book Chapter
                March 28 2013
                : 497-519
                10.1017/CBO9781139057417.016
                57f1bc1a-e801-4d3d-be2c-b0c469220391
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