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Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Notes
monograph
Publication date:
March 28 2013
Publisher:
Cambridge University Press
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan
,
Shelby D. Hunt
(1994)
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(1998)
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Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan
,
Michael Haenlein
(2010)
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Book Chapter
Publication date:
March 28 2013
Pages
: 497-519
DOI:
10.1017/CBO9781139057417.016
SO-VID:
57f1bc1a-e801-4d3d-be2c-b0c469220391
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Book chapters
pp. 3
Strategic customer management
pp. 39
Relationship marketing: Development and key concepts
pp. 79
Customer value creation
pp. 116
Building relationships with multiple stakeholders
pp. 152
Relationships and technology: Digital marketing and social media
pp. 207
Strategy development
pp. 261
Enterprise value creation
pp. 299
Multi-channel integration
pp. 350
Information and technology management
pp. 397
Performance assessment
pp. 437
Organising for implementation
pp. 497
Notes
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