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      Marken erleben im digitalen Zeitalter : Markenerleben messen, managen, maximieren 

      Markenerleben messen, managen, maximieren

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      Springer Fachmedien Wiesbaden

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          2012
          October 24 2012
          : 147-167
          10.1007/978-3-8349-3732-2_5
          e908a682-5409-4725-80b2-1f60171d2c5b
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