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Normativität in der Kommunikationswissenschaft
Die Kommunikationswissenschaft als Ombudsfach?
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Normative Perspectives for Ethical and Socially Responsible Marketing
Patrick E. Murphy, Gene R. Laczniak (2016)
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The Myth of the Ethical Consumer
TM Devinney, M. Devinney T., Timothy M Devinney … (2010)