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A New Product Growth for Model Consumer Durables

Frank M. Bass (1969)

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Product Life Cycles as Marketing Models

William E. Cox, Jr. (1967)

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Das Zielsystem der Unternehmung

Edmund Heinen (1966)

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Publication date (Print): 1972

Pages: 81-124

DOI: 10.1007/978-3-322-88035-2_5

SO-VID: 103407bc-4a72-41ed-a874-3374e93e2e3e

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Most cited references 16

A New Product Growth for Model Consumer Durables

Product Life Cycles as Marketing Models

Das Zielsystem der Unternehmung

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