Record: found
Abstract: not found
Book Chapter: not found

Literaturverzeichnis

other

Author(s): Günter Bentele , Mark-Steffen Buchele , Jörg Hoepfner , Tobias Liebert

Publication date (Print): 2003

Publisher: Deutscher Universitätsverlag

Read this book at

Publisher

Buy book

Bookmark

There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Most cited references 725

Record: found
Abstract: not found
Book: not found

Managing brand equity

D. AAKER, DA Aaker, D Aaker … (1991)

0 comments Cited 68 times – based on 0 reviews

Bookmark

Record: found
Abstract: not found
Book: not found

Building Strong Brands

A. Aaker David, DA Aaker, Aaker DA … (1996)

0 comments Cited 25 times – based on 0 reviews

Bookmark

Record: found
Abstract: not found
Article: not found

Brand Values Related to Industrial Products

Jacqui King, Jon Reast, Paul Michell (2001)

0 comments Cited 17 times – based on 0 reviews      Review now

Bookmark

All references

Author and book information

Book Chapter

Publication date (Print): 2003

Pages: 171-208

DOI: 10.1007/978-3-322-99813-2_8

SO-VID: 70232160-a3bf-489d-862b-2a622096276f

History

Data availability:

Literaturverzeichnis

Read this book at

Related collections

ScienceOpen Research

Most cited references 725

Managing brand equity

Building Strong Brands

Brand Values Related to Industrial Products

Author and book information

Book Chapter

History

Comments

Comment on this book

Book chapters

Similar content 231