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The People’S Choice : How the Voter Makes Up His Mind in a Presidential Campaign
monograph
Author(s):
Paul F. Lazarsfeld
,
Bernard Berelson
,
Hazel Gaudet
Publication date:
March 02 1968
Publisher:
Columbia University Press
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Author and book information
Book
ISBN (Electronic):
9780231896146
Publication date:
March 02 1968
DOI:
10.7312/laza93930
SO-VID:
19bd67c7-e4bd-4367-909b-141dadb4aaee
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Book chapters
pp. I
Frontmatter
pp. V
Preface to the Third Edition
pp. XIX
Preface to the Second Edition
pp. XLI
Acknowledgments
pp. XLIII
Contents
pp. 1
I. Introduction
pp. 10
II . Erie County, Ohio, 1940
pp. 16
III . Social Differences between Republicans and Democrats
pp. 28
IV. Ideological Differences between Republicans and Democrats
pp. 40
V. Participation in the Election
pp. 52
VI. Time of Final Decision
pp. 65
VII. The Types of Changes
pp. 73
VIII. The Activation Effect
pp. 87
IX. The Reinforcement Effect
pp. 94
X. The Conversion Effect
pp. 101
XI. The Over-All Effect of the Campaign
pp. 105
XII. Anticipation of the Winner
pp. 110
XIII. What the Voters Were Told
pp. 120
XIV. The Radio and the Printed Page
pp. 137
XV. The Political Homogeneity of Social Groups
pp. 150
XVI. The Nature of Personal Influence
pp. 159
Notes
pp. 174
Appendix: Construction of Indices
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