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Die Malaise der Medienwirkungsforschung: Transklassische Wirkungen und klassische Forschung
Die Involvement-Forschung im Anschluß an die Krugman-Studien
other
Author(s):
Gregor Halff
Publication date
(Print):
1998
Publisher:
VS Verlag für Sozialwissenschaften
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There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
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HTWK Leipzig / OA-HVerlag
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Book Chapter
Publication date (Print):
1998
Pages
: 94-174
DOI:
10.1007/978-3-663-07803-6_6
SO-VID:
6078a8d7-c6e1-4d06-a3a2-28ca9a2855bb
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Book chapters
pp. 9
Einleitung
pp. 12
Desiderate der deutschen Medienwirkungsforschung
pp. 34
Das Involvement-Konstrukt
pp. 45
Ist das Involvement-Konstrukt transklassisch?
pp. 69
Braucht die Medienwirkungsforschung das Involvement-Konstrukt?
pp. 94
Die Involvement-Forschung im Anschluß an die Krugman-Studien
pp. 175
Ergebnis aus der Strukturierung der Involvement-Forschung: das ‘Elaboration Likelihood Model’ (‘ELM’)
pp. 196
Das ‘Elaboration Likelihood Model’ — ein Beitrag zum dynamisch-transaktionalen Ansatz?
pp. 235
‘Das Elend des Empirizismus’ — Eignet sich der Kritische Rationalismus noch als Grundlage der Medienwirkungsforschung?
pp. 247
Resümee
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