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ISBN (Print): 978-1-349-10354-6

ISBN (Electronic): 978-1-349-10352-2

Publication date (Print): 1990

DOI: 10.1007/978-1-349-10352-2

SO-VID: 202a9228-32f4-45ad-93ce-f36a563362c5

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http://www.springer.com/tdm

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Authors: Jennifer Lees‐Marshment
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Authors: Helmut Schneider

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The Phenomenon of Political Marketing

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