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Building Theories from Case Study Research

Kathleen M. Eisenhardt (1989)

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Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Eric J Arnould, Melanie Wallendorf (1994)

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Discovery-Oriented Consumer Research

William Wells (1993)

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Pages: 159-172

DOI: 10.1007/978-3-8349-9258-1_10

SO-VID: 17174221-56c9-4226-a3a0-40bec0357619

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Hypothesen und Vorwissen in der qualitativen Marktforschung

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Kindheit, Jugend und Entwicklung

Most cited references 11

Building Theories from Case Study Research

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Discovery-Oriented Consumer Research

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