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      Qualitative Marktforschung 

      Gruppendiskussionsverfahren und Focus Groups

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          The methodology of Focus Groups: the importance of interaction between research participants.

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            When to Use Focus Groups and Why

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              Rethinking the Focus Group in Media and Communications Research

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                : 491-506
                10.1007/978-3-8349-9258-1_31
                9b05e1cd-552f-4eda-a76d-2cec7fec7507
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