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Brand Community

Albert Muniz, Thomas O'Guinn (2001)

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Building Brand Community

Harold F. Koenig, James H. McAlexander, John W. Schouten (2002)

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Subcultures of Consumption: An Ethnography of the New Bikers

John W. Schouten, James H. McAlexander (1995)

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Pages: 207-218

DOI: 10.1007/978-3-8349-9258-1_13

SO-VID: 7df825c8-e0f9-431e-aa8a-a16c6ea76ef8

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Subcultures of Consumption: An Ethnography of the New Bikers

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