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Dienstleistungsmarketing
Strategisches Dienstleistungsmarketing
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
Publication date
(Print):
1997
Publisher:
Gabler Verlag
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Book Chapter
Publication date (Print):
1997
Pages
: 113-195
DOI:
10.1007/978-3-322-94541-9_3
SO-VID:
3fa05189-d43c-444b-a39d-210cdb0a4a5e
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 67
Informationsgrundlagen des Dienstleistungsmarketing
pp. 113
Strategisches Dienstleistungsmarketing
pp. 197
Qualitätsmanagement im Dienstleistungsbereich
pp. 285
Operatives Dienstleistungsmarketing
pp. 485
Implementierung des Dienstleistungsmarketing
pp. 513
Entwicklungstendenzen des Dienstleistungsmarketing
pp. 521
Fallstudien zum Dienstleistungsmarketing
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158
Gegenstand und Besonderheiten des Dienstleistungsmarketing
Authors:
Heribert Meffert
,
Manfred Bruhn
,
Karsten Hadwich
Theoretische Grundlagen des Dienstleistungsmarketing
Authors:
Heribert Meffert
,
Manfred Bruhn
Dienstleistungsmarketing - Erkenntnisse und praktische Beispiele; 6. Aufl.
Authors:
A. MEYER
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