Content Analysis in the Research Field of Election (Campaign) Coverage

Zusammenfassung

Media are by far the voters’ most important source of information about elections and election campaigns. Therefore, it does not come as a surprise that the analysis of election (campaign) coverage is a long-standing tradition in communication science. Central questions in the analysis of media reporting on elections and campaigns address, for example, the amount and structure of coverage relating to topics, key actors and their evaluations.