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Co‐creating unique value with customers

Venkat Ramaswamy, C.K. Prahalad (2004)

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Democratizing Innovation

Eric von Hippel (2005)

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Defining Strategic Communication

Kirk Hallahan, Derina Holtzhausen, Betteke van Ruler … (2007)

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Publication date (Print): 2009

Pages: 23-55

DOI: 10.1007/978-3-8349-8242-1_2

SO-VID: ed965020-0ce6-4d99-b8ce-e8e8818e250c

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Kommunikation als konstitutives Element im Innovationsmanagement

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Trace Elements and Electrolytes

Most cited references 38

Co‐creating unique value with customers

Democratizing Innovation

Defining Strategic Communication

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