Home
Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
Who we are
Contact us
My ScienceOpen
Sign in
Register
Dashboard
Search
Home
Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
Who we are
Contact us
My ScienceOpen
Sign in
Register
Dashboard
Search
26
views
0
references
Top references
cited by
6
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
1,896
similar
All similar
Record
: found
Abstract
: not found
Book
: not found
Strategic Brand Management
Author(s):
K. KELLER
,
K.L. Keller
,
K. Keller
,
K. L. Keller
Publication date:
2013
Read this book at
Bookmark
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
MANAGEMENT - Journal of Contemporary Management Issues
Data availability:
Comments
Comment on this book
Sign in to comment
Similar content
1,896
The Role and Importance of Social Media Marketing in Brand Building
Authors:
Dr. Ravi Jeswani
Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers
Authors:
Magdalena Kolańska-Stronka
,
Oleg Gorbaniuk
Sport team brand-equity index: a new measurement
Authors:
Anish Yousaf
,
Anil Gupta
,
Abhishek Mishra
See all similar
Cited by
6
Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty
Authors:
Thanh Tiep Le
,
Huan Quang Ngo
,
Leonardo Aureliano-Silva
Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity
Authors:
Bang Nguyen-Viet
An expansion of the brand and message framing effects on smart health-care clothing
Authors:
Hongjoo Woo
,
Sanghee Kim
See all cited by