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Storytelling und Narration in den Public Relations
Storytelling in der PR-Praxis
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Most cited references36
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Explaining the evidence: Tests of the Story Model for juror decision making.
Nancy Pennington, Reid Hastie (1992)
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The hero and the outlaw: Building extraordinary brands through the power of archetypes
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Innovationskommunikation in den Arenen der Medien
Simone Huck-Sandhu (2009)