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Archaeology International
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Methoden der Marketing-Forschung
other
Author(s):
Gerhard Raab
,
Alexander Unger
,
Fritz Unger
Publication date
(Print):
2018
Publisher:
Springer Fachmedien Wiesbaden
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Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-658-14880-5
ISBN (Electronic):
978-3-658-14881-2
Publication date (Print):
2018
DOI:
10.1007/978-3-658-14881-2
SO-VID:
0d7cbf48-8a5b-44eb-b36a-e5d0f28ccc30
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Book chapters
pp. 1
Allgemeine Methodenlehre
pp. 47
Auswahltechniken und Datenerfassung
pp. 191
Methoden der Datenanalyse
pp. 261
Methoden kulturvergleichender Forschung
pp. 287
Anwendungsbeispiele im Marketing
pp. 441
Abschließende Bemerkungen zu Moral und Ethik der Forschung
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