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      Qualitative Marktforschung 

      Regionale Ontologien als Grundlage für das Marketing

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          Qualitative Research. Different Perspectives, Emerging Trends

          J. Zelger (2004)
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            Theoriebildung auf der Basis verbaler Daten durch das Verfahren GABEK

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              GABEK. Verarbeitung und Darstellung von Wissen

              J. Zelger (1999)
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                : 507-523
                10.1007/978-3-8349-9258-1_32
                16eb4fbf-81ad-4e03-be24-37cce5e88f22
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