Home
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About UCL Press
Who we are Contact us
Register Dashboard
Search
Home
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About UCL Press
Who we are Contact us
My ScienceOpen

Register Dashboard
Search
25
views
28
references
 Top references
cited by
0
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      355
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Book Chapter: not found
      Kaufentscheidungsprozesse des Konsumenten 

      Grundmodelle komplexer Kaufentscheidungsprozesse

      other
      Author(s):
      Publication date (Print):
      Publisher: Gabler Verlag

      Read this book at

      Publisher
      Buy book
      Bookmark
          There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references28

          • Record: found
          • Abstract: not found
          • Article: not found

          A Model for Predictive Measurements of Advertising Effectiveness

          Robert J. Lavidge, Gary Steiner (1961)
          Article 0 comments Cited 151 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand

            H Leibenstein (1950)
            Article 0 comments Cited 91 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              The Diffusion of an Innovation Among Physicians

              Elihu Katz, James Coleman, Herbert Menzel (1957)
              Article 0 comments Cited 75 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and book information

                Book Chapter
                Publication date (Print): 1972
                Pages: 41-117
                DOI: 10.1007/978-3-322-88036-9_3
                SO-VID: 17c38538-e2f4-46c6-855f-e49dff7c9bc0
                History

                Data availability:

                Comments

                Comment on this book

                Book chapters

                Similar content355

                See all similar