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The Phenomenon of Political Marketing
other
Author(s):
Nicholas J. O’Shaughnessy
Publication date
(Print):
1990
Publisher:
Palgrave Macmillan UK
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World Review of Political Economy
Author and book information
Book
ISBN (Print):
978-1-349-10354-6
ISBN (Electronic):
978-1-349-10352-2
Publication date (Print):
1990
DOI:
10.1007/978-1-349-10352-2
SO-VID:
202a9228-32f4-45ad-93ce-f36a563362c5
License:
http://www.springer.com/tdm
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Book chapters
pp. 1
Introduction: The Electronic Soapbox
pp. 17
Big Lies, Little Lies: The Story of Propaganda
pp. 30
Only in America
pp. 46
Television
pp. 87
The Peevish Penmen: Direct Mail and US Elections
pp. 98
The Monopoly of Midas Congress and Political Action Committees
pp. 128
High Priesthood, Low Priestcraft: The Role of Political Consultants
pp. 150
Washington’s Space Cadets: The Centrality of Polling, Computer and Other Technologies in US Politics Today
pp. 182
Merchandising the Monarch: Reagan and the Presidential Elections
pp. 207
A Licence to Export: The Spread of Political Marketing Methods to Britain
pp. 224
The Selling of the President 1988
pp. 243
An Ethical Conundrum?
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