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Werbung mit Musik
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Author(s):
Jürgen Tauchnitz
Publication date
(Print):
1990
Publisher:
Physica-Verlag HD
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There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
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Hogrefe Medicine
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Book
ISBN (Print):
978-3-7908-0460-7
ISBN (Electronic):
978-3-642-52388-5
Publication date (Print):
1990
DOI:
10.1007/978-3-642-52388-5
SO-VID:
223b5198-dba5-49fc-89ba-76227260e1ce
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Book chapters
pp. 1
Einleitung und Überblick über die Arbeit
pp. 4
Musik in der Werbung
pp. 28
Musikwissenschaftliche Erkenntnisse
pp. 66
Musik und Werbewirkung
pp. 119
Zusammenfassung und Hypothesen
pp. 124
Empirische Prüfung der Hypothesen
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Wirkung von Musik in der Werbung
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