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Grundlagen der Marktforschung
other
Author(s):
Erich Schäfer
Publication date
(Print):
1953
Publisher:
VS Verlag für Sozialwissenschaften
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Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-663-00613-8
ISBN (Electronic):
978-3-663-02526-9
Publication date (Print):
1953
DOI:
10.1007/978-3-663-02526-9
SO-VID:
33a83063-1189-4f8a-bc48-031de0e640fd
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Book chapters
pp. 3
Das Wesen der Betriebswirtschaftlichen Marktforschung
pp. 10
Die Gliederung der Betriebswirtschaftlichen Marktforschung
pp. 18
Die Aufgaben der Betriebswirtschaftlichen Marktforschung
pp. 48
Der Inhalt der Bedarfsuntersuchung
pp. 154
Die Untersuchung der Wettbewerbsverhältnisse
pp. 167
Die Untersuchung der Absatzwege
pp. 193
Organisation und Verfahren der Erhebung
pp. 237
Die Verfahren der Verarbeitung
pp. 291
Der Inhalt der Marktbeobachtung
pp. 344
Die Verfahren der Marktbeobachtung
pp. 404
Marktforschung und Export
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Grundlagen der demoskopischen Marktforschung
Authors:
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Der Einfluß der Ungewißheit auf die unternehmerische Planung
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Die Informationsfunktion des Produktes
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