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Pink Globalization : Hello Kitty’s Trek Across the Pacific
Chapter Two Marketing Global Kitty
monograph
Publication date:
December 31 2020
Publisher:
Duke University Press
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Author and book information
Book Chapter
Publication date:
December 31 2020
Pages
: 84-118
DOI:
10.1515/9780822395881-004
SO-VID:
3556b444-03ad-4d8d-9599-3669347ce365
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Book chapters
pp. i
Front Matter
pp. i
Frontmatter
pp. ix
Preface and Acknowledgments Grabbing the Cat by Its Tail, or How the Cat Grabbed Me
pp. ix
Preface and Acknowledgments
pp. vii
Contents
pp. vii
Table of Contents
pp. 1
Introduction
pp. 1
Introduction
pp. 1
Introduction Kitty — Japan — Global
pp. 43
Chapter One Kitty at Home
pp. 43
Kitty at Home
pp. 43
KITTY AT HOME:
pp. 84
Marketing Global Kitty
pp. 84
MARKETING GLOBAL KITTY:
pp. 84
Chapter Two Marketing Global Kitty
pp. 119
Chapter Three Global Kitty
pp. 119
Global Kitty
pp. 119
GLOBAL KITTY:
pp. 163
Kitty Backlash
pp. 163
Chapter Four Kitty Backlash
pp. 163
KITTY BACKLASH:
pp. 199
Chapter Five Kitty Subversions
pp. 199
KITTY SUBVERSIONS:
pp. 199
Kitty Subversions
pp. 230
Chapter Six Playing with Kitty
pp. 230
PLAYING WITH KITTY:
pp. 230
Playing with Kitty
pp. 252
Japan’s Cute-Cool as Global Wink
pp. 252
Japan’s Cute-Cool as Global Wink
pp. 252
Chapter Seven Japan’s Cute-C ool as Global Wink
pp. 269
Appendix 1
pp. 269
Appendix 1 Sanrio and Hello Kitty Timeline
pp. 273
Appendix 2
pp. 273
Appendix 2 Artists in Sanrio’s Hello Kitty Thirtieth Anniversary Exhibit and Catalogue
pp. 277
Notes
pp. 277
Notes
pp. 277
Notes
pp. 299
References
pp. 299
References
pp. 299
References
pp. 313
Index
pp. 313
Index
pp. 313
Index
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