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Communication and Persuasion
other
Author(s):
Richard E. Petty
,
John T. Cacioppo
Publication date
(Print):
1986
Publisher:
Springer New York
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Scholarly Communication
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Book
ISBN (Print):
978-1-4612-9378-1
ISBN (Electronic):
978-1-4612-4964-1
Publication date (Print):
1986
DOI:
10.1007/978-1-4612-4964-1
SO-VID:
37a48dda-d69e-4bdf-9d2a-c14bd8927129
License:
http://www.springer.com/tdm
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Book chapters
pp. 1
The Elaboration Likelihood Model of Persuasion
pp. 25
Methodological Factors in the ELM
pp. 61
The Ability to Elaborate in a Relatively Objective Manner
pp. 81
The Motivation to Elaborate in a Relatively Objective Manner
pp. 111
Biased Elaboration
pp. 141
Message Elaboration versus Peripheral Cues
pp. 173
Consequences of the Route to Persuasion
pp. 197
Intricacies of the Elaboration Likelihood Model
pp. 217
Epilogue
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