There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and book information

Book

ISBN (Print): 978-3-8349-1111-7

ISBN (Electronic): 978-3-8349-8563-7

Publication date (Print): 2010

DOI: 10.1007/978-3-8349-8563-7

SO-VID: 3eb698db-ee26-43b5-9e86-ef35cf1e7aec

History

Data availability:

Comments

Comment on this book

Book chapters

Cited by 2

Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach
Authors: Christopher Rumpf, Christoph Breuer
Marketing-Mix
Authors: Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg

See all cited by

Sponsoring

Read this book at