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Quantitative Betriebswirtschaftslehre
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Author(s):
Christian Homburg
Publication date
(Print):
2000
Publisher:
Gabler Verlag
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Book
ISBN (Print):
978-3-8349-4341-5
ISBN (Electronic):
978-3-8349-4342-2
Publication date (Print):
2000
DOI:
10.1007/978-3-8349-4342-2
SO-VID:
476bc639-82e5-42c3-9c28-0a15362344bf
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Book chapters
pp. 3
Grundlagen der Unternehmensplanung
pp. 31
Modellanalytische Vorgehensweise: Grundlagen und Anwendungen in der Betriebswirtschaftslehre
pp. 57
Erfolgstheorien der empirischen Planungsforschung
pp. 101
Analyse der strategischen Ausgangssituation
pp. 147
Strategieformulierung
pp. 191
Strategiebewertung und -auswahl
pp. 209
Marketing
pp. 295
Logistik
pp. 343
Produktion
pp. 391
Investition und Finanzierung
pp. 455
Entscheidungsmodelle
pp. 483
Graphentheorie und Netzplantechnik
pp. 525
Lineare Optimierung
pp. 553
Komplexere Optimierungsmodelle
pp. 583
Ansätze zur Überwindung der Restriktionen „klassischer“ Optimierungsmodelle
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Einleitung
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Grundlagen des strategischen Marketing
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