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Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
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About UCL Press
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Grundlagen der Betriebswirtschaftslehre
Die innerbetrieblichen Grundlagen der Absatzpolitik
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Author(s):
Erich Gutenberg
Publication date
(Print):
1962
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Anticipations, Uncertainty, and Dynamic Planning
AG Hart
(1940)
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Competition among the Few
W Fellner
(1949)
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Die Führung des Betriebes, Betriebswirtschaftspolitik
C Sandig
(1953)
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Book Chapter
Publication date (Print):
1962
Pages
: 7-15
DOI:
10.1007/978-3-662-38168-7_2
SO-VID:
4884b7cf-aaf8-49ea-8bd3-72698590d7f2
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Book chapters
pp. 1
Einleitung
pp. 7
Die innerbetrieblichen Grundlagen der Absatzpolitik
pp. 15
Die innerbetriebliche Absatzorganisation
pp. 31
Die Absatzkosten
pp. 41
Die Absatzplanung
pp. 107
Die Absatzmethoden
pp. 162
Die Preispolitik
pp. 356
Die Produktgestaltung
pp. 389
Die Werbung
pp. 468
Die optimale Kombination des absatzpolitischen Instrumentariums
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