Many international business studies aim to develop their students’ intercultural skills by offering modules on culture theory and a semester abroad. The Trade Management Asia programme of the Rotterdam University for Applied Sciences (Hogeschool Rotterdam) implemented a unique, comprehensive approach that goes beyond just that, combining several insights obtained from literature on effective elements for development of intercultural competence. Over the complete four-year duration of their bachelor study, students are guided through a track of regular interventions to have them reflect on their intercultural interactions and skills, using various activities, ranging from written assignments and small group discussions to one-on-one sessions with their lecturer-coach. With this approach students hone their intercultural development, through increased awareness of their individual attitudes, skills and thoughts on intercultural interactions, utilizing the cultural diversity present within the university. A study on the effects of this track, using qualitative and quantitative methods, shows that this approach is successful in enhancing the students’ intercultural competence. Not only did students score higher on Intercultural Readiness Checks in comparison to students who had not taken this comprehensive track, but students who participated in only the first two years of this track also already outperformed fourth-year students who had not participated in the track and spent a year of study and internship in Asia. In other words, the effect of this continuous and individualized approach has proven to be conducive to more development even before sending students abroad.