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The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt (1994)

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Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier (1998)

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Factors Affecting Trust in Market Research Relationships

Christine Moorman, Rohit Deshpande, Gerald Zaltman (1993)

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Pages: 197-221

DOI: 10.1007/978-3-8349-8051-9_9

SO-VID: 4c7a612d-e13a-45f8-9729-85aef7fcd5d3

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Operatives Dienstleistungsmarketing
Authors: Heribert Meffert, Manfred Bruhn, Karsten Hadwich

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Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess

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Most cited references 61

The Commitment-Trust Theory of Relationship Marketing

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Factors Affecting Trust in Market Research Relationships

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