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Marketing
Strategische Marketingplanung
other
November 6 2014
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Most cited references7
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Strategic Brand Management
K. KELLER, K.L. Keller, K. Keller … (2013)
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Handbook of Marketing Strategy
Venkatesh Shankar, Gregory Carpenter (2012)
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Wettbewerbsstrategie – Methoden zur Analyse von Branchen und Konkurrenten
ME Porter, M. E. Porter (2013)