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Grundzüge der Marktforschung
Die Methoden der Marktforschung
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Most cited references71
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The art of asking questions
SL PAYNE, G. Payne S., Payne … (1951)
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Einführung in die Wirtschaftstheorie, Teil n, Wirtschaftspläne und wirtschaftliches Gleichgewicht in der Verkehrswirtschaft
E. SCHNEIDER, E Schneider (1961)