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      Political Advertising in the 2014 European Parliament Elections 

      Persuading Beyond Words: Visual Appeals in the 2014 European Election Campaign

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      Palgrave Macmillan UK

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          Comparing Media Systems

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            In Defense of Negativity

            John Geer (2006)
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              Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work

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                Book Chapter
                2017
                August 13 2017
                : 191-214
                10.1057/978-1-137-56981-3_12
                54f86fdc-ac6c-4a4a-aaee-efe1cff1a04c
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