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Archaeology International
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      Strategic Customer Management : Integrating Relationship Marketing and CRM 

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      Publisher: Cambridge University Press

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

            Susan Fournier (1998)
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              Users of the world, unite! The challenges and opportunities of Social Media

              Andreas Kaplan, Michael Haenlein (2010)
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                Publication date: March 28 2013
                Pages: 497-519
                DOI: 10.1017/CBO9781139057417.016
                SO-VID: 57f1bc1a-e801-4d3d-be2c-b0c469220391
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