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Preispolitik
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Author(s):
Herbert Jacob
Publication date
(Print):
1971
Publisher:
Gabler Verlag
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ISBN (Print):
978-3-409-88524-9
ISBN (Electronic):
978-3-322-86130-6
Publication date (Print):
1971
DOI:
10.1007/978-3-322-86130-6
SO-VID:
58b9f903-b9c4-4cc6-8c1b-bae0349aed6c
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Book chapters
pp. 13
Einführung Zum Begriff „Preispolitik“
pp. 17
Unternehmungspolitische Zielsetzungen
pp. 27
Die Daten der Preispolitik
pp. 57
Die Preispolitik monopolistischer Anbieter und Nachfrager
pp. 83
Die Bedeutung unterschiedlicher Marktstrukturen und Zielsetzungen Das Mehrproduktunternehmen
pp. 149
Preispolitik im Polypol
pp. 175
Dyopol und Oligopol
pp. 227
Das bilaterale Monopol und die Märkte des Aushandelns
pp. 249
Mehrstufige Märkte und vertikale Preisbindung
pp. 269
Preispolitik und Unsicherheit
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Der Absatz
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Methoden der Planung
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