There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Data availability:

Comments

Comment on this book

Cited by 5

The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator
Authors: Debra Ringold, Barton A Weitz
Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?)
Authors: Shelby D. Hunt
Grundlagen und Durchführung der Absatztechnik
Authors: Otto R. Schnutenhaus

See all cited by

Principles of Marketing

Read this book at

Related collections

The FAIR data principles

Comments

Comment on this book

Similar content 2,244

Cited by 5