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Evolving to a New Dominant Logic for Marketing

Stephen Vargo, Robert F. Lusch (2004)

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Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml (1988)

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Service productivity

Katri Ojasalo, Christian Grönroos (2004)

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Publication date (Print): 2015

Publication date (Online): August 14 2015

Pages: 51-64

DOI: 10.1007/978-3-662-43718-6_5

SO-VID: 71bff5af-f15b-4dc8-ae6a-40fc0404e41d

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Most cited references 16

Evolving to a New Dominant Logic for Marketing

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Service productivity

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