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Europe and the World: A law review
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Journal of Bentham Studies
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Research for All
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Strategic Marketing of Higher Education in Africa
Marketisation in African universities in an era of decolonisation
monograph
Author(s):
Felix Maringe
,
Otilia Chiramba
Publication date:
January 20 2020
Publisher:
Routledge
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Author and book information
Book Chapter
Publication date:
January 20 2020
Pages
: 11-25
DOI:
10.4324/9780429320934-2
SO-VID:
7346fb92-7df0-4bec-a1ba-a9ead88aa1eb
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Book chapters
pp. 1
Introduction
pp. 11
Marketisation in African universities in an era of decolonisation
pp. 26
An integrative model for marketing higher education in Africa
pp. 45
Digital marketing of higher education marketing in Africa
pp. 59
Exploring the harmful effect of informational dissonance on students’ recruitment
pp. 77
Higher education marketing communications in the digital era
pp. 96
Social media for universities’ strategic communication
pp. 116
Social media for universities’ strategic communication
pp. 136
Digital marketing communication strategies for private universities in South Western Nigeria
pp. 158
University reputation management
pp. 176
Analysis of African universities’ corporate visual identities
pp. 205
Leveraging universities’ value through branding
pp. 221
Marketing higher education in Africa
pp. 238
Conclusion
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