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Archaeology International
Architecture_MPS
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Journal of Bentham Studies
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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Qualitätsmanagement im Dienstleistungsbereich
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
,
Karsten Hadwich
Publication date
(Online):
May 14 2015
Publisher:
Springer Fachmedien Wiesbaden
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HTWK Leipzig / OA-HVerlag
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E-S-QUAL
Valarie A. Zeithaml
,
A Parasuraman
,
Arvind Malhotra
(2016)
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Measuring Service Quality: A Reexamination and Extension
J. Cronin
,
Steven A. Taylor
(2018)
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Customer Satisfaction: A Meta-Analysis of the Empirical Evidence
David Henard
,
David M. Szymanski
(2001)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
May 14 2015
Pages
: 199-266
DOI:
10.1007/978-3-658-05046-7_5
SO-VID:
7df59291-54a4-4ce5-a487-b546769617a1
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 43
Konzepte und theoretische Grundlagen des Dienstleistungsmarketing
pp. 93
Informationsgrundlagen des Dienstleistungsmarketing
pp. 129
Strategisches Dienstleistungsmarketing
pp. 199
Qualitätsmanagement im Dienstleistungsbereich
pp. 267
Operatives Dienstleistungsmarketing
pp. 443
Implementierung des Dienstleistungsmarketing
pp. 471
Controlling im Dienstleistungsmarketing
pp. 501
Internationales Dienstleistungsmarketing
pp. 527
Entwicklungstendenzen des Dienstleistungsmarketing
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