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Conjoint Measurement
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data
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Most cited references19
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Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data
Jordan Louviere, George Woodworth (1983)
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A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences
Jerry Hausman, David A. Wise (1978)
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Commercial use of conjoint analysis in Europe: Results and critical reflections
Wim Burhenne, Marco Vriens, Dick Wittink (1994)