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Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
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About UCL Press
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Grundlagen der Betriebswirtschaftslehre
Die Absatzmethoden
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1955
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
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Welthandelslehre
Josef Hellauer
(1950)
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Das Abzahlungsgeschäft in Handel und Industrie und seine Finanzierung
Waldemar Koch
(1931)
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Author and book information
Book Chapter
Publication date (Print):
1955
Pages
: 89-145
DOI:
10.1007/978-3-662-38165-6_6
SO-VID:
9dd6fb1a-399b-4bb2-a60a-bb409e9cf3ea
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Book chapters
pp. 1
Einleitung
pp. 7
Die Aufgaben der Geschäftsleitung im Absatzbereich der Betriebe
pp. 18
Die innerbetriebliche Absatzorganisation
pp. 34
Die Absatzvorbereitung. I. Die Erkundung der Absatzmöglichkeiten
pp. 74
Die Absatzkosten
pp. 89
Die Absatzmethoden
pp. 145
Die Preispolitik
pp. 314
Die Produktgestaltung
pp. 342
Die Werbung
pp. 424
Die optimale Kombination des absatzpolitischen Instrumentariums
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