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Market Orientation, Creativity, and New Product Performance in High-Technology Firms

Subin Im, John Workman (2004)

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Assessing the Service-Profit Chain

Vikas Mittal, Wagner Kamakura, José Mazzon … (2002)

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Linking Customer Management Effort to Customer Profitability in Business Markets

Das Narayandas, Douglas Bowman (2004)

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Publication date (Print): 2015

Publication date (Online): May 14 2015

Pages: 129-198

DOI: 10.1007/978-3-658-05046-7_4

SO-VID: a92face2-6528-4a4f-bda4-3ad39464db9b

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Strategisches Dienstleistungsmarketing

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Most cited references 69

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

Assessing the Service-Profit Chain

Linking Customer Management Effort to Customer Profitability in Business Markets

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