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      Service-Dominant Logic : Premises, Perspectives, Possibilities 

      It’s all actor-to-actor (A2A)

      monograph
      Cambridge University Press

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          The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields

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            POLITICS AND INSTITUTIONALISM: Explaining Durability and Change

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              Marketing as Exchange

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                Book Chapter
                January 30 2014
                : 101-118
                10.1017/CBO9781139043120.009
                a9c7aa1e-6434-43a4-b3a2-b3eb6a64602b
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