There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and book information

Book

ISBN (Print): 978-1-349-35009-4

ISBN (Electronic): 978-1-137-34910-1

Publication date (Print): 2013

DOI: 10.1057/9781137349101

SO-VID: acdd40f9-d8a2-4b26-9e94-f849ea49ea1e

License:

http://www.springer.com/tdm

History

Data availability:

Comments

Comment on this book

Book chapters

Cited by 2

The branded carnival: the dark magic of consumer excitement
Authors: Stephen R. O’Sullivan
Classifying Sport Consumers
Authors: David Hedlund, Rui Biscaia, Maria Leal

See all cited by

Tribal Marketing, Tribal Branding

Read this book at