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Strategisches Management von Medienunternehmen : Einführung in die Medienwirtschaft mit Case-Studies
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Author(s):
Mike Friedrichsen
,
Johanna Grüblbauer
,
Peter Haric
Publication date
(Print):
2015
Publisher:
Springer Fachmedien Wiesbaden
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MANAGEMENT - Journal of Contemporary Management Issues
Author and book information
Book
ISBN (Print):
978-3-658-09500-0
ISBN (Electronic):
978-3-658-09501-7
Publication date (Print):
2015
DOI:
10.1007/978-3-658-09501-7
SO-VID:
c0f39b92-a8c5-4420-992f-b0e2cf75bb24
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Book chapters
pp. 1
Einleitung
pp. 5
Mediengüter und Mediengattung
pp. 23
Medienmärkte und -unternehmen
pp. 33
Nachfrage von Mediengütern
pp. 45
Media Management Basics
pp. 103
Cases: Management traditioneller Medienhäuser
pp. 149
Cases: Management von Creative Media-Unternehmen am Beispiel der Musikindustrie
pp. 195
Cases: Management digitaler Medienunternehmen
pp. 213
Strategie-Pfade im Vergleich: Bloomberg, Thomson Reuters, Google, Axel Springer
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