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Marketing
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Author(s):
Heribert Meffert
Publication date
(Print):
1977
Publisher:
Gabler Verlag
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ISBN (Print):
978-3-409-36971-8
ISBN (Electronic):
978-3-322-87921-9
Publication date (Print):
1977
DOI:
10.1007/978-3-322-87921-9
SO-VID:
c4ad84a0-ed46-40c2-a233-ac5ec10d0f5b
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Book chapters
pp. 27
Absatzpolitik als Bestandteil der Unternehmenspolitik
pp. 33
Marketing als entscheidungs- und systemorientierte Absatzpolitik
pp. 39
Marketingsysteme
pp. 64
Marketingentscheidungen
pp. 103
Analyse der Verhaltenselemente als Ausgangspunkt
pp. 108
Käuferverhalten
pp. 147
Marketingforschung
pp. 186
Methoden der Markt- und Absatzprognose
pp. 213
Marktsegmentierung
pp. 230
Kontrahierungspolitische Entscheidungen
pp. 331
Produkt- und sortimentspolitische Entscheidungen
pp. 389
Distributionspolitische Entscheidungen
pp. 412
Kommunikationspolitische Entscheidungen
pp. 473
Elemente der Koordination im Marketing
pp. 476
Planung des Marketingmix
pp. 508
Marketingorganisation
pp. 525
Marketingkontrolle
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